GRAPHIC DESIGN, MARKETING,
AND WRITING PORTFOLIO
Social Media | KJR
Previously Managed Accounts
Managed and designed posts for the Global Research Institute at William & Mary from June 2020 to June 2021.
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Managed the DisinfoLab Instagram account from June to September 2021 while contributing to the account’s rebranding.
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Managed the JQAS account from 2018 to 2020, focused on follower engagement and unified branding,
Experience
The examples above and below reflect my early experience in social media management, visual communications and audience engagement, particularly during my time at William & Mary.
These projects helped establish skills that I subsequently applied to larger communications initiatives at the U.S. Department of State, including multichannel cybersecurity awareness campaigns, audience analysis and the development of educational materials for diverse audiences.
August 2021- May 2022
USUN Press Team
United States Mission to the United Nations
VSFS Digital Team Intern
Beginning in August 2021, I participated in the Virtual Student Federal Service (VSFS) internship program, through the U.S Department of State, as an intern for the United States Mission to the United Nations' Press team. Along with a fellow intern, I helped edit and produce video products for Ambassador Linda Thomas-Greenfield's Youtube account. This primarily included editing and transcribing speeches.
June 2021- September 2021
DisInfolab
William & Mary's Global Research Institute
Digital Media Content Specialist
Beginning in June 2021, I single-handedly redesigned the lab's brand and social media guidelines, website design, and total overall communications design. The goal of the project was to create a solidified, professional-looking brand, within William & Mary's brand guidelines, while still emphasizing the use of technology in our research. This redesign including shifting the social media imaging away from text-heavy graphics posts and towards eye-catching photos with explanatory captions.
June 2020- June 2021
Programming Office
William & Mary's Global Research Institute
Programming Assistant (Marketing, Communications, and Events)
Beginning in June 2020, I served as a member of the communications team at the Global Research Institute, a think tank at William & Mary. During my time there, I helped organize and market events and created graphics and copy for social media posts across four platforms. I learned the importance of using content calendars to plan communications across multiple platforms.
December 2018 - January 2022
Various University Campus Organizations
William & Mary
Marketing and Media Chair, Outreach Committee Chair
During my time at William & Mary I served on the executive board for several different organizations with roles pertaining to social media and communications. In December 2018, I helped start the W&M chapter of the John Quincy Adams Society, a national organization focused on cultivating foreign policy discussions on college campuses through speaker engagements and outreach. As it was a new organization on campus, it was my job to effectively grow membership and awareness of JQAS through social media and I was able to learn how to engage different audiences and how to successfully promote events.
I also served as the Outreach committee chair for the Undergraduate honor council from 2020 to the beginning of 2022. With this role, I managed the organization's social media accounts, in addition to other outreach projects.